Greenhouse provides seed and growth equity to companies engaged in

healthy consumer products and technologies for sustainable living

We are a focused team of investors, entrepreneurs and industry experts who believe that when it comes to investing, less is often more, and revenue is always the cheapest form of capital.  We take a realistic approach to investing and favor increasing the probabilities of success over swinging for the fences.

Our platform enables entrepreneurs to access a sophisticated network of strategic, technical and financial resources.  We believe that taking an active role in building businesses alongside entrepreneurs can create tremendous value for investors.  We offer this value-added approach as part of every investment and feel it’s never too early to surround a company with the best and the brightest.  In doing so, we aim to quickly create options for our companies, enabling them to exit early, scale organically, or raise expansion capital from a position of strength.

Our focus is purely on companies that promote healthy, active and sustainable lifestyles and/or positive environmental impact.  Areas of interest include consumer products such as natural home and living, healthy food and beverage, sports and fitness and personal care, as well as internet of things (IoT) and environmental sustainability.  We like product, service and technology companies that are committed to driving a combination of economic, social and environmental value.